Plenary Speakers
Silvia Campos Esquivel, Ph.D.
She is a Costa Rican entrepreneur, researcher, and consultant specialized in neuromarketing, consumer science, and market research. She is the founder and Executive Director of Advanced Marketing & Research Lab, a company with more than 25 years of experience conducting qualitative, quantitative, and neurobehavioral studies for regional and multinational organizations. Her professional career focuses on understanding consumer behavior through the integration of neuroscience-based technologies such as eye tracking, facial coding, galvanic skin response, EEG, pupilometry, and advanced data analysis tools. She has led more than 400 commercial research studies and has advised companies, universities, and institutions across Latin America on the ethical and practical application of these methodologies. Dr. Campos has also played a key role in strengthening the neuromarketing ecosystem in the region. She has supported the development of applied neuroscience laboratories in several Central American universities, founded Neurocamp Latinoamérica, and has taught in graduate and executive education programs in Costa Rica, Ecuador, and other Latin American countries. Her work connects entrepreneurship, technology, academic research, and applied market insights to help organizations make more evidence-based decisions in times of change.
Daniela Bolzani, Ph.D
Daniela Bolzani obtained a Ph.D. in Business Management after 5 years of work in the domain of financial audit and of development cooperation in Europe and Africa. She is currently an Associate Professor in Management at the University of Bologna. She was a visiting scholar at the Leeds School of Business at the University of Colorado (2013), HEC Paris (2016) and the Gordon Institute of Business Studies at the University of Pretoria (2025); and visiting professor at JUNIA-ISA (2022 and 2023) and iaeLyon (2025). Her research lies at the intersection of entrepreneurship, diversity (e.g., migration, gender) and social inclusion, with works published in international journals like, among the others, Organization Studies, Journal of Business Venturing, Academy of Management Discoveries. She coordinates and is a member of national and international projects. She has been a consultant for the OECD and UN-IOM, and served as Associate Dean for Equity, Diversity and Inclusion at the Bologna Business School.
