Plenary Speakers

She is a Costa Rican entrepreneur, researcher, and consultant specialized in neuromarketing, consumer science, and market research. She is the founder and Executive Director of Advanced Marketing & Research Lab, a company with more than 25 years of experience conducting qualitative, quantitative, and neurobehavioral studies for regional and multinational organizations. Her professional career focuses on understanding consumer behavior through the integration of neuroscience-based technologies such as eye tracking, facial coding, galvanic skin response, EEG, pupilometry, and advanced data analysis tools. She has led more than 400 commercial research studies and has advised companies, universities, and institutions across Latin America on the ethical and practical application of these methodologies. Dr. Campos has also played a key role in strengthening the neuromarketing ecosystem in the region. She has supported the development of applied neuroscience laboratories in several Central American universities, founded Neurocamp Latinoamérica, and has taught in graduate and executive education programs in Costa Rica, Ecuador, and other Latin American countries. Her work connects entrepreneurship, technology, academic research, and applied market insights to help organizations make more evidence-based decisions in times of change.